No Fear Of Lockdowns And Curfews
It is unbeatable how convenient online shopping is compared to running a store offline. Comparatively with shopping in-store, when shopping online, customers don't have to worry about maintaining social distance or any covid protocols because they can shop while sitting on their sofa.
Customers don't need to travel to the store because they can place an order from the comfort of their homes. Longline queues are not required, and cash is not needed as they can make the payments online. Also, they no longer need to enter card information separately for each purchase because modern browsers securely store the information.
Now, I am better prepared for any future curfews and lockdown restrictions in the future. The online store is now my rescue to beat the insecurity of losing my business growth numbers.
Availability 24/ 7/ 365
Another great benefit that I have over an offline store is that it (online store) doesn't close after limited hours.
Further, I don't have to worry about factors like:
● Store open and close timings
● Covid compliances in-store
● Impact of curfew on the store
● Availability of staff
Another best part is that even when I am asleep, my store would be attracting buyers from other time zones. And, gone are the days when I have to worry about the limitations of not opening the store on weekends or the complications of managing long queues of customers during festival sales.
Also, unlike weekends and half days, I don't have to wait to go on a holiday trip. As I can easily operate my store from any corner of the world. With my E-commerce system, my website can operate round the clock and provide shoppers with accurate product details, warranty policies, product reviews, and product descriptions to make a more informed buying decision.
But with an offline store, this problem always tipped the scale in favor of the online store. With my online store, I can sell anywhere in any part of the world 24*7.
Multiple marketing opportunities
With my offline store, the marketing opportunities are limited and traditional. So this got me thinking that how I will market my business online to increase my sales and brand awareness? And that's where my e-commerce partner helped me to perform incredible SEO optimization to increase organic reach for my website.
With my online website, I reached more audiences and have more leads for my business. Also, slowly and gradually, my business ranked higher in search engine results.
In addition to organically marketing my business, the eCommerce platform also helped me leverage several marketing options. And, now I know how to promote it on multiple social media channels and marketplaces like Google, Amazon, Facebook, and Instagram, all of which were easily linked with my website.
Attract new customers at an affordable price
Online selling gives me the advantage of expanding my business and reaching a new audience. It is easily done with better SEO practice that helps in better Google ranking, enhancing branding, and providing better customer relationships. All this is done with a low-cost investment as compared to an offline store. A physical business is more expensive to run, whereas an online business has lower overhead costs.
A centrally managed management system on an easy ecommerce platform helped automate inventory management and reduce inventory management costs. Also, any overhead costs incurred in setting up the business were covered by the additional profit I made by reaching more customers.
Better scalability
Another great advantage of selling products online is that it offers better and enhanced scalability options. This was yet another doubt I had in mind when planning to start my online journey. And this concern was smoothly resolved by my online e-commerce growth partner. They helped grow my business by broadening the product line, targeting more audiences, and adapting to consumer and customer demands with detailed product listing and selling in multiple places.
With online commerce, I can grow my business without changing my location or having to expand into a larger shop as I might have to with a. Also, I can add more product lines, add more payment options, and ship to more locations.
Better customer interaction
With online selling, my business has done better and increased customer engagement. Over the years of running my offline store, I now know that customer experience is of the utmost importance.
That is why I was determined to put together a website with an engaging interface which helped in great customer satisfaction. With my personalized eCommerce website, I captured and shared data like customer names, birthdays, and brand preferences on my POS and eCommerce system.
Using eCommerce features like social media integration, live chat, and automated email campaigns, I increased conversion rates by engaging customers and delivering a compelling user experience.
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