Ecommerce platforms are online software-as-a-service that allows merchants to create and manage their ecommerce business on their own without any prior experience. Online retailers do not require to have a major technical skill like designing or programming to create and manage an online business from scratch. Such platforms are usually subscription-based and charge on a monthly or yearly basis. To start an ecommerce business such a charge looks small and affordable for most of the merchants across the globe. Retailers do not require a heavy investment while starting the business. These platforms are equipped with marketing tools too. There are many old popular or lesser-known online platforms to create and manage ecommerce business. Besides, there are comparatively newer and unpopular platforms that are challenging the popular ones. These challenger platforms have simplified the process further and equipped with better processes and tools. This is because these have seen the olde...