Throughout March 2020, many businesses were forced to shut down in response to a global lockdown temporarily. The restrictions are being eased gradually, but the future remains uncertain.   You must be wondering who I am. Well, my name is Ratan Kumar, and I own a silk saree store in Varanasi. This Banarsi Silk Shop has been in my family for almost 100 years and was founded by my great grandfather. Our shop is famous for its brocades, fine silks, and opulent embroidery, all made of gold and silver.   In the wake of the covid outbreak, I wanted my business to thrive in the 'new normal' environment. With all these COVID restrictions, my silk sarees store was not performing well as sales and profit dropped drastically. After that, I decided to take my Silk Saree offline retail store online to sell silk sarees.   Not just this, but the reopening of businesses was subject to tedious and frustrating social distancing policies, mask-wearing, and limits on the number of individuals al

  Most of the new startups and aspiring entrepreneurs are fueled and inspired by these numbers. However, taking the most of it is still a dream of many of them. To help you with the same and learn the key considerations to grow your clothes business globally, We decided to list them for you. Keep scrolling to learn about these basics and how you can implement them to grow your clothing business. Pick a niche The clothing industry is vast with numerous sub-segments. Even if we’ll go with gender and age-specific bifurcations, you can have a good number of choices. Acknowledging this, when you plan to grow your clothing business, the first thing to consider is being niche-centric. Do not try to have your hand in everything. This will also help you focus better on your target audience and define a strategy to grow your business. Let’s say, for example, you are willing to sell clothes for men. This can be further bifurcated in traditional wear, formal wear, and casual wear. In each of these

  The Indian textile industry is booming with every passing day. The textile and apparel industry is currently   valued  at 75bn USD including around 3,165K manufacturing MSMEs spread across the country. Talking about the online apparel category combined with footwear, experts believe that the   market   will reach 25 trillion INR by the end of 2030. According to a   survey , 42% of respondents said they shopped at least once a month online in the second quarter of 2020. While 12% of respondents shared, they shopped as much as 2-3 times in a week. This indeed proves the potential that lies in the clothing business. In fact, according to   IBEF , between Jan to July 2021, India exported textile products worth 1.77 lakh crore. Need to be noted, this is 52.6 % more compared to sales during the same period in 2020 and 13.7% more than 2019. Yes, the sales figures were more than post-pandemic times. What does this prove? It proves that the market has huge potential and some brands are levera

  Christmas is around the corner and I’m sure you’d have started preparing for it. Particularly for the kids, the festival is the time when they receive their favorite gift. Perhaps this is why according to a report  53% of Indians do not plan to compromise with their Christmas spending. This means that despite the negative impact of Corona, people have no plans to compromise with their spending on Christmas. Particularly when it’s about gifting toys and games to their kids. Market analysts have observed that during Christmas time, people spend a good amount on buying toys and games for kids. Considering this, we thought of bringing some of the toys and games, that are anticipated to hit maximum sales. But before we move further, let’s learn about: Following are the ways to increase sales: Retail outlets are good to establish a local presence, however, they confine you to a defined geographical location. This is why creating an online store is the best idea. You can create your free on

  Gift of music Music has bliss in it. It is believed that kids that start getting inclined towards music from a younger age have a better IQ and perspective towards life. Not as a career, but a hobby perhaps. To spark this light, a light musical instrument as a gift this Christmas can be a wonderful idea. You may gift your child a small piano, guitar, flute, or something alike. This should depend on either your child’s inclination or what you presume they’d love. Experts believe that with the moving time, parents are getting inclined towards creativity and wish their child to be a good dancer, actor, or musician. Having said this, market analysts believe that this Christmas, most parents will invest in buying a musical gift for their kids. The kind of gift may vary from age group and budget, but you should be prepared with this category in your online store. Sports toys Sports has always been at the top of kids' love lists. Not just them, even parents what their kids to get involv

  India is a leading market for Gems and Jewellery. As per a  report  by indiafilings.com, there are over 2.5 million registered Jewellery shops, around 1,00,000 gold jewelers, and 4,50,000 goldsmiths in India. 96% of these jewelry shops are family-owned businesses.   According to a  report  statista.com, India’s Jewellery market volume amounted to 451 million units in 2020 and is expected to reach 511 million units by the end of 2021. These are a mixture of Brick and Mortar and online sales. According to the World Gold Council, if we talk about the online jewelry market, the industry will notice a significant push in the year 2021 and the years ahead.   The market has huge scope and is anticipated to grow exponentially in the coming days. However, while the big players have sufficient resources to grow their presence and leverage the benefits, the starters and independent sellers might face a little struggle. Just in case you fall in the latter category and are wondering how to start